Privacy Policy

Last updated: 26 July 2026

RoxPace ("the App") is developed by Mila Apps LTD ("we", "us"), 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ, which is the data controller for the personal data described here. This policy explains what the App collects, why, and what control you have. We do not sell your data and we do not use it for advertising.

Using the App without an account

The App works fully in guest mode. In guest mode your profile, races, workouts, splits and plan are stored only on your device and are never transmitted to our servers. Deleting the App removes that data.

What we collect when you sign in

If you create an account with Sign in with Apple, we receive an Apple user identifier and, if you choose to share it, your email address (which may be Apple's private relay address). From then on the following is stored on our servers so it can sync across your iPhone and Apple Watch:

• Profile details you entered: display name, sex, birth year, body weight, 5K time, experience level, goal, division, training days, unit preference, max heart rate.
• Races and training sessions: dates, division, target and finish times, segment splits, station times, roxzone times, heart-rate summaries.
• Achievements you have earned.
• Subscription status for RoxPace Pro.

Health data

With your permission the App reads heart rate, workouts and active energy from Apple Health to power live pacing and post-race analysis, and can write your race or session back to Apple Health as a workout. Health data is used only to provide these features. It is never used for advertising, never sold, and never shared with third parties for their own purposes. You can withdraw access at any time in the iOS Health app.

AI coach

If you use the AI coach, your message and a summary of your own training data (for example your latest race splits) are sent to our server and to OpenAI, which processes them to generate the reply. Do not include information in coach messages that you would not want processed this way. Conversations are stored on our servers so you can see your history.

Benchmarks

Segment times may be added to an aggregate benchmark pool used to show how a finish time compares within a sex, age band and division. Entries in that pool are stored without any identifier that links them back to you.

Feedback

If you send feedback we store your message, the optional email address you provide, your app version, and a one-way hashed form of your IP address used solely to limit abuse. The raw IP address is not stored.

Notifications

Session reminders, race countdowns and result prompts are scheduled locally on your device. We do not need your data on our servers to deliver them.

Third parties we use

• Apple — Sign in with Apple, Apple Health, subscription billing.
• RevenueCat — subscription entitlement management.
• OpenAI — AI coach message processing (only if you use the coach).

The App contains no advertising SDKs and no third-party analytics or tracking SDKs.

How long we keep data

Account data is kept while your account exists. When you delete your account, your profile, races, results, segments, workouts, achievements, subscription records and coach conversations are deleted from our database. Anonymous benchmark entries and feedback messages, which cannot be linked back to you, may be retained.

Your rights

• Export — Profile → Privacy & data → Export my data gives you a JSON copy.
• Delete — Profile → Privacy & data → Delete account removes your account and data.
• Access, correction, objection — write to [email protected].

Depending on where you live you may also have the right to lodge a complaint with your local data protection authority.

Children

The App is not directed to children under 16 and we do not knowingly collect their data.

International transfers

Our servers and the providers listed above may process data outside your country. Where required, transfers are made under appropriate safeguards.

Changes

If this policy changes materially we will update the date above and, where appropriate, notify you in the App.

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